01 /
Growth Strategy
Identify opportunities, sharpen go-to-market priorities, and build scalable growth plans.
Founder-Led Business Advisory / International
Build stronger businesses.
Drive lasting growth.
Founder-led advisory grounded in 15+ years of commercial and operational experience. I help international businesses strengthen revenue, build high-performing teams, improve retention, and translate AI opportunities into practical execution.
Direct senior-level involvement. Built to scale.
01 / Core expertise
Practical expertise.
Business impact.
Advisory tailored to your commercial priorities, operating model, and stage of growth.
02 /
Sales Performance
Strengthen sales processes, conversion, productivity, coaching, and commercial execution.
03 /
Customer Retention
Improve customer lifecycle experiences, reduce avoidable churn, and increase long-term value.
04 /
AI & Business Transformation
Explore useful AI applications, workflow automation, and responsible operational change.
05 /
Management & Leadership
Build accountable teams, strengthen leadership routines, and support effective decision-making.
06 /
Operational Excellence
Clarify KPIs, remove bottlenecks, and connect strategy with day-to-day performance.
02 / The philosophy
Beyond recommendations.
Into execution.
Good strategy should not live in a slide deck. It should create alignment, improve decisions, and change what happens in the business every day.
My founder-led approach connects commercial thinking with operational realities — from diagnosing problems to prioritizing initiatives, developing teams, and measuring what matters.
Commercial strategy
Customer lifetime value
Revenue operations
Team performance
Workflow automation
Data-informed decisions
03 / How we work
From insight to impact.
STEP 01
Discover
Understand your goals, challenges, customers, team, and current performance.
STEP 02
Prioritize
Identify the highest-value opportunities and define a focused action plan.
STEP 03
Implement
Support practical changes across people, processes, tools, and measurement.
STEP 04
Optimize
Review outcomes, refine the approach, and create a foundation for continued growth.
Andrii ShashkinFounder & Senior Business Advisor
04 / About
Proven leadership.
Built in the business.
I’m Andrii Shashkin, a senior commercial and operations leader with more than 15 years of experience across sales, account management, customer retention, and team leadership.
At MyHeritage, I progressed from Customer Relations Manager through Retention Team Leader to Head of Retention Department, where my work focuses on customer value, commercial performance, operational systems, and developing leaders and teams. Earlier roles span retention management, account management, and sales leadership across multiple markets.
I combine strategic advisory with hands-on implementation. Clients work directly with me, with the flexibility to bring in additional specialist expertise as the practice grows.
Credentials: Master's degree in Business Administration & Management; Google AI Essentials and Google AI Professional certifications (2026).
CONNECT WITH ME05 / Let's connect
Your next stage of growth starts with a conversation.
Tell me what you're building, where you're facing friction, or which opportunities you'd like to explore.
International consulting · Remote collaboration available
andriishashkin@gmail.com
Connect on LinkedIn ↗
andriishashkin@gmail.com
Connect on LinkedIn ↗